This guide will serve as a playbook to help you quickly set up your affiliate program and start growing your affiliate network today.
Configure a program
It is important that you have a good understanding of your profit margins while deciding the values to set for your discount code and commission settings. For example, if you sell a $100 product with $50 profit on a regular sale, here is how you would calculate your profit on a referral sale:
If you set your commission value to $5 and your discount code to 10%, then your $100 sale would be a $90 sale with the discount code applied. Additionally, you would have to pay your affiliate $5 for their commission. So your profit on the sale would come out to $35 instead of $50. That may seem scary, but keep in mind that all referral sales are free sales, meaning you didn't have to spend any advertising dollars to acquire this customer. It is free profit for your business!
Important note: It's recommended that you set the affiliate discount code value as greater than or equal to any discount codes offered on your website for newsletter sign ups, SMS opt ins, spin to win wheels, etc. Making the discount code less valuable can result in a drop in tracked affiliate conversions since customers will usually go with the highest discount they can find over using an affiliate's code.
To set up your discount code and commission settings, go to the Programs tab in your Social Snowboard dashboard. The default program is
Customize your messaging
In the Creatives tab of your dashboard, you can customize all of the design and messaging of your affiliate program touch-points.
Integrate with Klaviyo & other ESPs.
Social Snowball syncs data to your other apps so you can communicate to affiliates on all of your marketing channels. Head to the Integrations tab to set these up.
Add affiliates to your programs.
You can add affiliates to a program in Social Snowball through a sign up form, a purchase (turn customers into affiliates), or manually.
Set up payouts
Social Snowball lets you bulk send instant cash payouts in two clicks with our Tremendous integration. Alternatively, you can send store credit payouts with gift cards.
If you need more help getting your account set up or have any questions at all, please contact us via live chat support.