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Building an influencer marketing campaign in 4 easy steps
Building an influencer marketing campaign in 4 easy steps
Noah Tucker avatar
Written by Noah Tucker
Updated over a week ago

Wouldn't it be great to keep your affiliate and influencer programs all under one roof? With Social Snowball, doing exactly that has never been easier. Social Snowball allows you to set up multiple programs with just a few clicks, so you can quickly create separate programs for customers, influencers, social followers, and so much more. Let's dive in! πŸ‘‡

Step 1: Determine the incentives, configurations, and rules of the influencer program

While setting up your influencer program, you'll be able to configure lots of settings and rules so it's important to understand exactly how you'd like to structure the program. For example:

  • Do you want to track sales through links or coupon codes?

  • What attribution window do you want to configure for influencer referrals?

  • Do you want influencers to promote your entire website or just specific products/collections?

  • What commission do you want to pay the influencer for generating a sale?

  • Do you want to add influencers to the program manually in the backend or do you want them to self onboard?

Once you have answers to these questions, you are ready to build your new program. To do so, head to the Programs tab in your dashboard, and select New Program. On the program builder page, you will be able to choose every incentive, rule, and advanced configuration that you need.

If you want affiliates to segment into this program automatically based on rules, you can do that by creating rules in the Segmentation section. (Ex: Referred orders > 5)

Once you publish the new program, you'll be able to see it underneath any other programs you've built.

Step 2: Set up influencer communication automations

A lot of the back and forth communication with influencers can be automated with Social Snowball. Since Social Snowball integrates natively with Klaviyo (and other ESPs), you can use a variety of influencer program events as triggers for messaging in your ESP. For example:

  • Send a welcome email highlighting the program rules and details automatically when an influencer joins the program

  • Send a notification to the influencer when they refer a sale

  • Send a notification to the influencer when they've received a commission payout

  • Send a reminder for the influencer to promote your brand if they go X days without generating sales

To set up these communication automations, you'll first have to integrate with Klaviyo or another ESP.

Then, you can set up different messages to be sent based off the many trigger events Social Snowball sends to your ESP. If you are looking for a good starting point with these automations, you can request our Klaviyo templates or use our out-of-the-box emails, found in the Customize tab of your dashboard.

Step 3: Add influencers to your program

Now that your program is all set up, it's time to add influencers! To add an influencer through the backend, you can do so by manually creating an affiliate account and adding them to the influencer program. To do this, click the "Add affiliates" button in the top right corner of the Affiliates tab in the merchant dashboard. After entering the affiliate's info, select the influencer program and click add affiliate.

If an influencer already was added to Social Snowball through a different acquisition channel (sign up form, purchase, etc.), you can add them to the influencer program by clicking on their affiliate profile and updating the program field.

Step 4: Track sales and send commissions

Once your influencers start generating sales, all of that data will be tracked and organized in Social Snowball. You can view the program's revenue, top performing influencers, and more.

Once you are ready to send commissions to the influencers, you can easily do so all within Social Snowball. All of your payouts are managed in the Payouts tab of your dashboard.

If you have not yet set up payouts, here's a full tutorial on how to do so.

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