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How to provide affiliates with both discount codes and UTM links
How to provide affiliates with both discount codes and UTM links
Noah Tucker avatar
Written by Noah Tucker
Updated over a week ago

Providing affiliates with both discount codes and tracking links is a great way to give affiliates more flexibility in how they want to refer customers, all while creating a more accurate attribution system.

To set this up, start by heading to the Programs tab of your merchant dashboard. Click on any existing program or make a new one.

From the program builder page, open the ATTRIBUTION & DISCOUNTS tab.

From within the program settings page, select either Both Links & Codes or Safelinks to create both - discount codes and links for your affiliates.

You can now configure the Discount Type, Discount Value, Discount Code Format, Landing Page, or Cookie Duration of the discount links generated for the affiliates. You can also Apply additional UTM parameters for Google Analytics and Shorten Links.

Once done, make sure to click Save & Exit.

Example of an affiliate profile with both a code and link:

Please note:

  • Customers who click the UTM link will also have the discount code applied at checkout automatically.

  • You can choose to show affiliates their code, link, or both in all affiliate touch-points (post-purchase thank you page, emails, integrations, sign-up form confirmation page, etc.).

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