Social Snowball allows you to add UTM parameters formatted for Google Analytics to your affiliate's UTM and discount links. Enabling this allows you to track your affiliate program data right inside Google Analytics.
To set this up, go to the Programs tab on your dashboard and click on the program you wish to track in Google Analytics.
From within the program builder page, head to the Attribution & Discounts tab.
Scroll down and enable the Apply additional UTM parameters for Google Analytics option, and click Save & Exit.
Please note:
To use this feature, you must have either Both Links & Codes, UTM Links, or Safelinks tracking enabled. This feature does not work with discount codes tracking.
When you enable this feature, we will add source, medium, and campaign parameters to your tracking links and will format the links as such:
For UTM tracking:
yourdomain.com/?snowball=AFFILIATECODE&utm_source=snowball&utm_medium=program-name&utm_campaign=AFFILIATECODE
For discount link tracking:
yourdomain.com/discount/AFFILIATECODE?utm_source=snowball&utm_medium=program-name&utm_campaign=AFFILIATECODE
Tracking this data in Google Analytics
To view program data in Google Analytics, go to the Reports section of your Google Analytics account and select either user acquisition or traffic acquisition.
To view all Social Snowball data, filter by source.
To view program-specific data, filter by medium.
To view affiliate-specific data, filter by campaign.
