With our Klaviyo integration, you can seamlessly incorporate your Social Snowball data into your existing email flows and campaigns. This will help you create additional touchpoints with your customers to help nurture referrals. For instance, you can include affiliate information, such as referral codes or links, in your post-purchase flows to subtly introduce your brand’s referral program to the customers who became affiliates after making a purchase on your store. These personalized properties (affiliate links, discount codes, discount value, commission value, etc.) will be fetched from Social Snowball for each recipient in that flow using the integration.
Some best places to add messaging about the affiliate/referral program include:
The first email post-purchase
Any email that asks about leaving a review
Any email that is "from the founder" or talks about the brand's mission.
Read on to explore numerous other use cases.
First, go to your Klaviyo dashboard and navigate to the Flows tab. Open the specific flow and the email in which you want to include Social Snowball data.
Insert the Social Snowball properties by editing the content of your chosen email and selecting the Add personalization option at the bottom of the content editor.
There are 10 custom properties from Social Snowball that you can add to your existing (or new) emails and SMS:
Referral Reward - SocialSnowball
The commission value of the program the recipient affiliate is in
Referral Currency - SocialSnowball
The currency of the affiliate program
Referral Code - SocialSnowball
The affiliate's discount code
Referral Friend Offer - SocialSnowball
The value of the affiliate's discount code
Gift Card Code - Social Snowball
The Shopify gift card code generated for a store credit payout
Social Snowball: Affiliate Order Value
The value of the order referred by the recipient affiliate
Social Snowball: Payout amount
The value of the payout sent to the affiliate
Program - Social Snowball
The program name that the recipient affiliate is currently in
Referral Code Type - Social Snowball
The affiliate's tracking method (tracking link or discount code)
Referral Link - SocialSnowball
The recipient affiliate's tracking link (Either a UTM link or discount link)
With this integration live, you have the ability to fully customize your existing email flows with Social Snowball properties. The possibilities are endless!