It's recommended that you set the affiliate discount code value as greater than or equal to any discount codes offered on your website for newsletter sign ups, SMS opt ins, spin to win wheels, etc. Making the discount code less valuable can result in a drop in tracked affiliate conversions since customers will usually go with the highest discount they can find over using an affiliate's code.

With that being said, we always recommend being on the generous side with discount incentives. Keep in mind that customers you acquire through your affiliate program were brought to your store without you having to spend any ad dollars!


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