The Analytics area provides aggregated performance across two tabs - Programs and Social - with filters to analyze all data, a single program, or an individual affiliate.
Open Analytics from the left navigation, then choose the Programs or Social tab.
Programs
Metrics: Revenue, Orders, New Affiliates, AOV, Commissions, ROI, CPA, Link Clicks for evaluating program and affiliate performance.
Metric | Unit | Description |
Revenue | Default store currency | Total referral revenue generated by the affiliate(s) |
Orders | Number | Total number of referral orders |
New Affiliates | Number | Total number of new affiliates added to the program |
AOV | Default store currency | Average order value of the referral customer(s) from the affiliate(s) |
Commissions | Default store currency | Total commissions generated (paid+unpaid) |
ROI | Exponent | Return on investment, i.e., total referral revenue divided by the total commissions |
CPA | Default store currency | Cost per acquisition, i.e., total commissions divided by total orders |
Link Clicks | Number | Total number of unique link clicks on the affiliate link(s) if you're using links as a tracking method |
Filters: Date Range, Program, Affiliate for focused analysis at the program or creator level.
Export: Use Export to receive a CSV via email that respects the selected Date Range, Program, and Affiliate filters. You will receive the export in your account email address' inbox.
Export options:
Conversions: This will give you an export of the affiliates' first name, last name, conversion date (date of affiliate's joining), revenue (generated by the affiliate's referrals), commission (Paid and Unpaid both), affiliate ID, and payout status (Paid or Unpaid).
Affiliates: This will give you an export of the affiliates' first name, last name, and ID.
Note: When you try to download the export from your email, ensure you're logged in to your Social Snowball account in the same browser.
Social
Scope: Social activity over time with summary tiles and a time‑series chart. Metrics include Reels, Posts, Stories, Likes, Shares, Comments, Views, Reach, etc.
Filters: Date Range, Platform (Instagram, TikTok, or Blended), Program, and Affiliate.
