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Analytics Dashboard for Advanced Reporting
Analytics Dashboard for Advanced Reporting
Ani Gupta avatar
Written by Ani Gupta
Updated over a week ago


Social Snowball allows you to access advanced analytics and affiliate statistics directly from your Social Snowball dashboard. You can review analytics for all programs and affiliates collectively or on a program-by-program basis, as well as for individual affiliates.

To access this feature, navigate to the Analytics tab on your Social Snowball dashboard.

Here, you can select your preferred date range.

You can utilize the filter function to view analytics for all programs and affiliates collectively, at the program level, or for individual affiliates.

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You can track eight different metrics to understand the program/affiliate performance.

Metric

Unit

Description

Revenue

Default store currency

Total referral revenue generated by the affiliate(s)

Orders

Number

Total number of referral orders

New Affiliates

Number

Total number of new affiliates added to the program

AOV

Default store currency

Average order value of the referral customer(s) from the affiliate(s)

Commissions

Default store currency

Total commissions generated (paid+unpaid)

ROI

Exponent

Return on investment, i.e., total referral revenue divided by the total commissions

CPA

Default store currency

Cost per acquisition, i.e., total commissions divided by total orders

Link Clicks

Number

Total number of unique link clicks on the affiliate link(s) if you're using links as a tracking method

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