What are Safelinks?
Safelinks are a new type of affiliate link brought to you by Social Snowball. These UTM links generate unique, single-use coupon codes for every shopper when they click on your affiliate link and land on the brand’s storefront. Brands use Safelinks so that you can offer discounts to your audience without the risk of coupon codes leaking to coupon sites and browser extensions.
Safelinks also allow you to further enhance the shopping experience for your referred traffic with a personalized popup:
How do Safelinks work?
When a customer clicks the button in the popup to redeem their coupon, Social Snowball instantly generates a unique, single-use coupon code just for the customer.
Once a customer clicks the button in the popup to generate a discount code, that code will be auto-applied when they reach checkout.
The next customer who visits the same affiliate link and clicks to redeem their coupon will have a different single-use code generated for them. Every customer referred from your affiliate link gets the same discount value, but they each get a unique code.
Important note:
If a customer clicks on a Safelink, makes a purchase, and doesn't end up using the discount code they generate, Social Snowball can still track the conversion with a cookie. Please consult the brand directly to know if they have enabled cookie tracking for Safelinks.