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Advanced targeting and automated segmentation
Advanced targeting and automated segmentation
Noah Tucker avatar
Written by Noah Tucker
Updated over a week ago

The advanced targeting and automated segmentation feature is one of the most time-saving automation features we've ever released. Using this feature, you can:

  • Create multiple affiliate program tiers

  • Set rules for each program

  • Segment affiliates into different programs automatically based on these rules

  • Personalize affiliate programs to different customer cohorts

  • Reward higher-performing affiliates with bigger incentives

  • Save a lot of time and headaches!

Using this feature, you can set rules for segmenting affiliates into specific programs based on the affiliate's:

  • Previous spending on your store

  • Amount of orders placed on your store

  • Amount of referred revenue

  • Amount of referred orders

You can also enable or disable inbound as well as outbound segmentation for each program.

Enabling Inbound Segmentation:

  • Affiliates meeting the criteria are automatically funneled into the program.

  • If Outbound Segmentation is disabled with it, no affiliates are moved out.

Enabling Outbound Segmentation:

  • Affiliates meeting the criteria for another program are automatically shifted out.

  • If Inbound Segmentation is disabled with it, new affiliates meeting criteria won't be automatically added.

Enabling Both Inbound and Outbound Segmentation:

  • Affiliates can move in and out of the program on meeting the set criteria.

Disabling Both Inbound and Outbound Segmentation:

  • Affiliates cannot move in or out of the program, irrespective of any criteria being met. They are immune to any segmentation activity.

This flexibility allows you to tailor the segmentation settings for each affiliate program based on your specific requirements.

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