Social Snowball’s TikTok Social Listening lets you automatically discover and track TikTok content that mentions your brand - all from one dashboard.
Once connected, every TikTok post that mentions your brand (for example, @yourbrandname) will automatically appear in your Media tab. This works for:
Enrolled affiliates
Creators who are not part of your program
Organic UGC from customers and fans
Step 1: Connect Your Brand’s TikTok Account
Log in to your Social Snowball merchant dashboard.
Go to Integrations.
Click Connect next to TikTok.
Select account type Business Account.
Click Connect.
You’ll be prompted to complete a quick TikTok authentication flow.
Once connected, Social Snowball will begin automatically pulling in TikTok posts that mention your brand.
From this point on, any TikTok post that includes your brand handle in the caption will appear in your Media tab.
Viewing TikTok Content in the Media Tab
Navigate to the Media tab in your dashboard and filter by Platform>TikTok to see all TikTok content that mentions your brand.
You can download the content directly or open the original TikTok post.
For each post by an enrolled creator, you can also:
View performance metrics:
Reach
Plays
Likes
Shares
Comments
Click View affiliate profile (if the creator is enrolled)
This gives you a real-time stream of UGC around your brand - even from creators you’ve never worked with before.
What You Can Do With This
Discover creators already talking about you
Identify high-performing organic content
Reach out to creators for partnerships
Build a UGC library for ads and marketing
Track how your brand is being represented on TikTok
TikTok Social Listening turns every brand mention into an opportunity - whether the creator is an affiliate or not.