Social Snowball lets you track content from anyone who posts about your brand on Instagram. You can access detailed analytics to monitor engagement for each post and story that tags your brand, and even download the content directly from your dashboard. Additionally, you’ll see a table view of everyone who has tagged you on Instagram, along with their social handles and other relevant details. To complement this, you can chat with these creators directly from your Social Snowball dashboard.
This feature is only available for merchants on the Blizzard plan. Please contact support if you wish to upgrade.
To set this up, navigate to your Integrations tab and click Connect Instagram.
A Connect Instagram pop-up will appear. You must have a Creator or Business Instagram account to proceed. Click Next.
To continue, your Instagram account must also be connected to a Facebook page. Click Next if it is already connected. If not, follow these steps.
The next step is to allow access to Instagram messages in your Meta inbox. Follow the instructions in the pop-up to complete this. Click Next once done.
Once that’s done, the final step is to connect your Instagram to Social Snowball.
Go through the steps to connect the Meta account associated with your business’s Instagram page.
Select the business(es) you want to connect to Social Snowball and click Continue.
Choose your brand's page(s) that are connected to the Instagram account(s) from where Social Snowball will track the UGC and click Continue.
Finally, select the Instagram account(s) that affiliates can tag to share their UGC and analytics with you.
Click Save after granting Social Snowball the necessary permissions.
Next, go to the Integrations tab in your Social Snowball dashboard to confirm that your Instagram account is connected.
Once you’ve completed the integration, you will see all the content (posts and stories) in which your brand is tagged in the Media tab. You can filter the content by specific creators, affiliates vs. non-affiliates, format (story/reel), media type (image/video/album), reach, date, program, and platform.
You can check the posts, view the analytics (reach, views, likes, shares, and comments) for each post that your creator affiliates publish, and also DM them. These analytics will not be available for non-affiliates.
Additionally, you can download the content directly by clicking the Download icon, and open the post on Instagram by clicking the Pop-out icon next to the Download icon.
The Social Listening tab will show you a list of all the creators who have mentioned your brand at least once. You can see their social handle, follower count, date of their last mention, total mentions, and status (contacted/not contacted). Use the Actions buttons to:
Message the creator directly from Social Snowball
View all the posts by the creator
Mark as contacted
When a creator sends you a message via Instagram, the conversation will appear on the left. You can select a conversation to continue chatting.
